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      Founded by award-winning strategist Nicole Still, Drink Media is one of the most respected strategy and content agencies in the world.


      Drink Media is a Europe-based, digital strategy consultancy, whose whole mission is to help businesses re+imagine how they communicate with consumers.

      We live in a global and connected world with offices and studios in Sydney and Italy as well as outposts in the U.S and U.K. We are small but tapped into a global collective of digital experts. 

      Because it’s not about digital marketing, but marketing in a digital and global world.

      And, it’s not about ads, but stories and content that travels.

      All businesses today MUST be great storytellers.

      We can help.



      Nicole Still

      Sam Andruszkiewicz
      Partner, Content


      Associates & Staff

      Noemi Bull
      Head of Client Services

      Nick Najdov

      Director of Photography


      Tom Montefiore
      Senior Producer/Director

      Isabella Andruszkiewicz

      Senior Researcher


      Jamie Watkins
      Senior Editor/Compositor



      LinkedIn? Australia named Nicole Still, one of its ‘Power Profiles‘ – a list of the most viewed professionals in Australia in 2012.

      AdNews Australia named her “40 Under 40” in October 2011. “She can look at smaller daily evolutions and project exactly where it is going. Her ability to meaningfully connect with others makes her a genuine CHANGE CATALYST,” said AdNews.

      Drink Media's founder is a digital specialist with 16+ years experience at three of the world’s largest advertisers: Johnson & Johnson, Unilever and Microsoft; three of the world’s largest media companies: Time Warner, News Ltd. and The Chicago Tribune Company; and two of the world’s largest advertising agencies: Leo Burnett and Razorfish.

      Her mission is to RE+IMAGINE business. She has worked in the digital space since 1996 on four continents: Asia, North America, Europe and Australia. She recently concluded 4 years working with Johnson & Johnson’s marketing and agency teams in Asia, with an in-market focus on China, India and Korea, frequently traveling there for work. She was responsible for supporting 14 countries, including Indonesia, Philippines, Thailand, Singapore and Malaysia, developing digital marketing strategies in emerging Asian markets.

      Drink Digital is a boutique consultancy that offers advanced strategic support and change management strategies to Fortune 500 clients and start-ups, similar to well-established consultancies like McKinsey and Bain Consulting. Drink Digital’s clients are consistently finalists and winners of the digital industry’s most prestigious awards, including Creative Showcase, the IABs, AIMIAs , Asia Digital Media Awards and the Webby Awards.

      More importantly, Nic has watched many of her former colleagues progress into significant, leadership roles in new or existing companies and small, boutique agencies grow into top-rated, award-winning industry leaders.

      Nic encourages clients to: “Fail fast, evolve faster.”  She inspires her teams to “stop managing the present” and “start creating the future.”

      A hallmark of her leadership style is: “Show, don’t tell.”  She coaches teams to learn by doing and her favourite method of storytelling is VIDEO. (She holds masters degree in journalism and documentary film from Columbia and once worked for TIME Magazine.)

      Current content clients include Telstra, Westpac, Taylors Wine, The Balmain Boat Company, Recycle Smart and VIAJIYU.Sam joined the team in April 2012. Sam has worked in film since age 15, screening internationally before he could vote.

      To pay for university, Sam filmed more than 500 wedding videos. A training ground that taught him to get it right the first time and not mess with the bride. Since then he has worked as freelancer writer and director for over 10 years.

      Today Sam has filmed and produced thousands of videos and has mastered his craft.

      “His vision, creativity, along with his extensive knowledge of using video content within the social media landscape helped take some of our key projects including Australia’s Next Top Model, TropFest, Oprah’s Downunder Australian Tour to the next level” said Mandi Balbi from Telstra.

      Since working with Telstra’s teams organisation wide the Telstra YouTube channel has claimed the most views and engagement and a number 1 spot in Telco's beating more aggressive content marketers at the competition.

      More recently Sam engaged with the sponsorship team to help create a visually arresting series of video for the Telstra Ballet Dancer Award. 

      This strategy is helping to shape how the company communicates with customers and is building an always on and always evolving content strategy set for the digital era.

      Sam is now taking this same philosophy to new clients. 

      Sam is a worldly traveller and a wise student of the new media landscape his mission at Drink Media is to help brands tell stories consumers that will share.

      Great stories travel far.